Search Engine Marketing - SEM Agency
Get immediate visibility and attract targeted traffic by using conversion-focused ad strategies that rank above the fold.
Today, it’s very challenging to stand out among the strong competition. If your business isn’t utilizing Search Engine Marketing services (SEM), you are missing out on immediate and valuable opportunities to reach your target audience and help them find you.
If you are facing any of the following issues, you need to invest in Search Engine Marketing services:
Low Visibility:
If your website isn't ranking organically for targeted keywords, it won't appear on the first page of search results. Investing in SEM services is crucial for immediate visibility; otherwise, your business risks missing out on conversion opportunities that your competitors will seize.
Low Website Traffic:
If your website is not ranking organically for high-volume keywords, it is missing out on potential web traffic.
Poor Competitive Edge:
Your competitors capturing all of your target audience’s attention by investing in the right SEM strategies – you are at a disadvantage
Poor brand awareness & business growth:
Are you struggling to build your brand in a crowded market, resulting in low business growth and limited market reach, attracting only a fraction of potential new customers?
Low Visibility:
If your website isn't ranking organically for targeted keywords, it won't appear on the first page of search results. Investing in SEM services is crucial for immediate visibility; otherwise, your business risks missing out on conversion opportunities that your competitors will seize.
Low Website Traffic:
If your website is not ranking organically for high-volume keywords, it is missing out on potential web traffic.
Poor Competitive Edge:
Your competitors capturing all of your target audience’s attention by investing in the right SEM strategies – you are at a disadvantage
Poor brand awareness & business growth:
Are you struggling to build your brand in a crowded market, resulting in low business growth and limited market reach, attracting only a fraction of potential new customers?
These are a few challenges that will prevent your online business from growing. But with the right and optimal SEM strategy, you can overcome online challenges and improve your online visibility to drive sustainable growth. Elevate Marketo is a Search Engine Marketing agency, and we specialize in helping businesses like yours unlock their full potential with the right SEM efforts to achieve success.
SEM services can significantly increase your business’s online presence and provide your business with thriving results. It is crucial to invest in SEM services for your online business growth, and here’s why:
Targeted Audience Reach
SEM is a combination of paid ads and search engine optimization. With SEM strategies, you can target your advertisements based on your target audience’s demographics, interests, search behavior, and browsing data.
Therefore, your ads are only displayed to potential customers who are actively searching for products and services like yours, which increases the chances of your target audience converting.
Targeted Audience Reach
SEM is a combination of paid ads and search engine optimization. With SEM strategies, you can target your advertisements based on your target audience’s demographics, interests, search behavior, and browsing data.
Therefore, your ads are only displayed to potential customers who are actively searching for products and services like yours, which increases the chances of your target audience converting.
Improved Organic Traffic
To implement the right SEM strategy, you need to conduct thorough keyword research. By researching and analyzing the keywords, you can gain insights and apply them to your business’s SEO strategy. This will optimize your webpage content and improve your organic search rankings. With time, the combination of SEM and SEO will increase your web traffic.
Improved Paid Traffic
With SEM, you can get immediate and targeted (relevant) traffic to your website through paid search ads. Search ads are displayed at the top of search engine results pages (SERPs), above organic results, making sure that the ads receive a high visibility. By optimally controlling the SEM budget and bidding strategically on keywords, your business can attract a significant volume of qualified visitors who are ready to engage with your business.
Enhanced Brand Recognition
Repeated placements of ads (despite users not clicking your ads right away) will bring exposure to your brand, and your brand will be top-of-mind for your potential customers. With time, your brand will build brand recognition, leading to higher customer preference and, ultimately, brand loyalty.
Business Growth
When you invest in SEM services, your business will grow due to increased targeted traffic, a higher conversion rate, and enhanced brand awareness.
Enhanced Brand Recognition
Repeated placements of ads (despite users not clicking your ads right away) will bring exposure to your brand, and your brand will be top-of-mind for your potential customers. With time, your brand will build brand recognition, leading to higher customer preference and, ultimately, brand loyalty.
Business Growth
When you invest in SEM, your business will grow due to increased targeted traffic, a higher conversion rate, and enhanced brand awareness.
- Initial Consultation - Understand your business goals & objectives
- Keyword Research and Analysis
- SEO Audit and Optimization
- Customized SEM Strategy
- Ads Creation and Landing Page Development
- Campaign Launch and Monitoring
- Bid Management
- Reporting and Ongoing Optimization
Elevate Marketo's Search Engine Marketing Services Include:
Dedicated Account Manager >>
When you choose our SEM agency, we will provide you with a dedicated account manager. This is because you need to be in the loop and let you know what’s happening with your SEM strategies. The dedicated account manager will work closely with you or your team from inception to completion to ensure that you get your investment’s worth. These account managers will schedule consultations with you to answer any queries. Moreover, we will provide you with a detailed monthly report analysis. Our dedicated account manager will go through the detailed monthly report and let you know if you need further actionable steps to make the most out of your campaigns.
Keyword research and analysis >>
Our team of experts at our SEM agency performs an in-depth keyword analysis based on search volume, cost per click, and search intent, whether the search intent is informational, commercial, transactional, or navigational. We also check for keyword seasonality and competitor benchmarking to identify what keywords your competitors are focusing on and are missing out on. With this identified keyword list, we cluster the keywords into themes. From this, we identify the most relevant keywords that will support your target audience’s click behavior.
Search Engine Optimization Audit & Optimization >>
If you already have a live ad campaign with a funnel-based landing page, we will perform an SEO audit to identify the page’s shortfalls. This will range from on-page SEO to off-page SEO to technical SEO.
We will also provide you with a comprehensive SEO audit for your entire website and optimization as an add-on.
Dedicated Account Manager >>
When you choose our SEM agency, we will provide you with a dedicated account manager. This is because you need to be in the loop and let you know what’s happening with your SEM strategies. The dedicated account manager will work closely with you or your team from inception to completion to ensure that you get your investment’s worth. These account managers will schedule consultations with you to answer any queries. Moreover, we will provide you with a detailed monthly report analysis. Our dedicated account manager will go through the detailed monthly report and let you know if you need further actionable steps to make the most out of your campaigns.
Keyword research and analysis >>
Our team of experts at our SEM agency performs an in-depth keyword analysis based on search volume, cost per click, and search intent, whether the search intent is informational, commercial, transactional, or navigational. We also check for keyword seasonality and competitor benchmarking to identify what keywords your competitors are focusing on and are missing out on. With this identified keyword list, we cluster the keywords into themes. From this, we identify the most relevant keywords that will support your target audience’s click behavior.
Search Engine Optimization Audit & Optimization >>
If you already have a live ad campaign with a funnel-based landing page, we will perform an SEO audit to identify the page’s shortfalls. This will range from on-page SEO to off-page SEO to technical SEO.
We will also provide you with a comprehensive SEO audit for your entire website and optimization as an add-on.
Custom paid advertising strategy >>
Every business is unique, and so is your business. Everything about your business is unique, from your style of operations to staff to your product to your product’s unique value proposition. We cater to every business’s marketing needs with a customized SEM strategy based on your business goals and objectives, whether it be increasing website traffic, lead generation, sales, or much more.
With tailored SEM campaigns, we ensure that your SEM strategy maximizes your success and helps you drive impeccable results.
Ad Creation and Optimization >>
After identifying your target keywords, our team of SEM experts will strategically design a text-based ad campaign. These ads will be displayed on search engine results pages and are linked to a unique and SEO-optimized landing page. The main goal is to help your potential audience find you starting from their initial search intent and moving them down to the bottom of your sales funnel for conversion. We ensure that your business gets increased online visibility and high-quality leads by optimizing your ad copy, leveraging the most optimal targeted keywords and continuously refining our SEM strategy based on analytics.
Landing Page Optimization for search engines >>
For every ad campaign, we will create a landing page and link your ad copy to the landing page created. This landing page is a well-thought-through funnel-based landing page and is optimized for SEO: on-page SEO, off-page SEO, and Technical SEO.
Custom paid advertising strategy >>
Every business is unique, and so is your business. Everything about your business is unique, from your style of operations to staff to your product to your product’s unique value proposition. We cater to every business’s marketing needs with a customized SEM strategy based on your business goals and objectives, whether it be increasing website traffic, lead generation, sales, or much more.
With tailored SEM campaigns, we ensure that your SEM strategy maximizes your success and helps you drive impeccable results.
Ad Creation and Optimization >>
After identifying your target keywords, our team of SEM experts will strategically design a text-based ad campaign. These ads will be displayed on search engine results pages and are linked to a unique and SEO-optimized landing page. The main goal is to help your potential audience find you starting from their initial search intent and moving them down to the bottom of your sales funnel for conversion. We ensure that your business gets increased online visibility and high-quality leads by optimizing your ad copy, leveraging the most optimal targeted keywords and continuously refining our SEM strategy based on analytics.
Landing Page Optimization for search engines >>
For every ad campaign, we will create a landing page and link your ad copy to the landing page created. This landing page is a well-thought-through funnel-based landing page and is optimized for SEO: on-page SEO, off-page SEO, and Technical SEO.
Ad Extensions Implementation >>
We add additional information to users by expanding your ad with ad extensions. These extensions can be an image, business name, business logo, sitelink, callout, structured snippet, call, lead form, location, pricing, promotion, or app. Adding ad extensions improves ad visibility for users and relevance, ultimately enhancing your click-through rate.
Bid Management >>
Our team of SEM experts will adjust your bidding for keywords to maximize your ad’s exposure while remaining within your budget constraints. We will monitor your keyword performance, adjust the bids based on data, and implement bidding strategies to reach your goals, such as increased CTRs, conversions, or ROI.
Landing Page Conversion >>
The ultimate goal of SEM efforts is to get your potential users to land on the landing page for the specific initial search intent and convert these audiences into qualified leads. Our team of SEM experts creates content that is keyword-driven for your target personas using headlines, images, videos, and CTAs. Every component of your landing page is created strategically, allowing you to create an emotional connection with your webpage visitors and ultimately leading to conversions.
Ad Extensions Implementation >>
We add additional information to users by expanding your ad with ad extensions. These extensions can be an image, business name, business logo, sitelink, callout, structured snippet, call, lead form, location, pricing, promotion, or app. Adding ad extensions improves ad visibility for users and relevance, ultimately enhancing your click-through rate.
Bid Management >>
Our team of SEM experts will adjust your bidding for keywords to maximize your ad’s exposure while remaining within your budget constraints. We will monitor your keyword performance, adjust the bids based on data, and implement bidding strategies to reach your goals, such as increased CTRs, conversions, or ROI.
Campaign Monitoring and Analysis >>
We will not only implement your ad copy like most other agencies. Instead, we will continuously monitor the campaign to understand the performance of SEM efforts, analyzing click-through rate, cost per conversion, and return on ad spend. We can then make further decisions by identifying areas that need improvement and optimizing the campaign performance.
Landing Page Conversion >>
The ultimate goal of SEM efforts is to get your potential users to land on the landing page for the specific initial search intent and convert these audiences into qualified leads. Our team of SEM experts creates content that is keyword-driven for your target personas using headlines, images, videos, and CTAs. Every component of your landing page is created strategically, allowing you to create an emotional connection with your webpage visitors and ultimately leading to conversions.
Transparent & regular SEM reporting >>
We will audit our SEM efforts every month and provide you with a comprehensive report. Our dedicated account manager will then take you through the report and explain the performance in detail.
Ongoing optimization >>
Our process will not end at the implementation; we will optimize your ad campaign regularly by adjusting targeting parameters, adjusting bidding strategies, updating ad creatives, and implementing new strategies to stay ahead of competitors and enhance campaign effectiveness with time.
Campaign Monitoring and Analysis >>
We will not only implement your ad copy like most other agencies. Instead, we will continuously monitor the campaign to understand the performance of SEM efforts, analyzing click-through rate, cost per conversion, and return on ad spend. We can then make further decisions by identifying areas that need improvement and optimizing the campaign performance.
Transparent & regular SEM reporting >>
We will audit our SEM efforts every month and provide you with a comprehensive report. Our dedicated account manager will then take you through the report and explain the performance in detail.
Ongoing optimization >>
Our process will not end at the implementation; we will optimize your ad campaign regularly by adjusting targeting parameters, adjusting bidding strategies, updating ad creatives, and implementing new strategies to stay ahead of competitors and enhance campaign effectiveness with time.
Types of SEM advertising that Elevate Marketo handles:
Search Ads
Display Ads
Shopping Ads
Video Ads - YouTube
- Search Ads
- Dsiplay Ads
- Shopping Ads
- Video Ads - YouTube
Search Ads
We create text-based ads to appear on search engine results pages (SERPs) when a user enters specific queries. Search ads are usually displayed on the top and bottom of SERPs. Our team of SEM experts will create ad campaigns that will get your ad on top of the SERPs for specific search queries. Our ad campaigns will generate more website traffic, lead generation, or sales depending on your business or target objective.
Following are the key features that we will include in our service for Search Ads:
- Comprehensive keyword research
- Ad copy, ad creatives and ad extensions
- High-quality score
- Precise targeting
- SEO-friendly landing pages
- Bidding management and performance tracking
Benefits of Utilizing Search Ads:
✔ Highly targeted traffic based on search intent and queries
✔ Immediate visibility
✔ Measurable results
✔ Highly Engaging Ads with Ad Extensions
Search Ads
We will create text-based ads to appear on search engine results pages (SERPs) when a user enters specific queries. Search ads are usually displayed on the top and bottom of SERPs. Our team of SEM experts will create ad campaigns that will get your ad on top of the SERPs for specific search queries. Our ad campaigns will generate more website traffic, lead generation, or sales depending on your business or target objective.
Benefits of Utilizing Search Ads:
✔ Highly targeted traffic based on search intent and queries
✔ Immediate visibility
✔ Measurable results
✔ Highly Engaging Ads with Ad Extensions
Following are the key features that we will include in our service for Search Ads:
- Comprehensive keyword research
- Ad copy, ad creatives and ad extensions
- High-quality score
- Precise targeting
- SEO-friendly landing pages
- Bidding management and performance tracking
Display Ads
This is online advertising (SEM) on websites in the form of banners, images, or videos. Search queries do not trigger display ads; instead, they are shown to users while they are browsing the web. The ad campaigns that users will see on the web will depend on their browsing behavior, interests, demographics, and geography.
Benefits of Utilizing Display Ads:
Reach millions of websites within the ad network’s inventory.
Higher engagement due to visualized ads.
Highly targeted based on demographics, interests, and behavior.
Retargeting ads for users who have interacted with your website, enhancing conversion opportunities.
Cost-effective: based on cost per click, cost per thousand impressions, or cost per acquisition.
Used for brand awareness, product launches, remarketing, and content promotion campaigns.
Display Ads
This is online advertising on websites in the form of banners, images, or videos. Display ads are not triggered by search queries; instead, they are shown to users while they are browsing the web. The ad campaigns that users will see on the web will depend on their browsing behavior, interests, demographics, and geography.
Benefits of Utilizing Display Ads
Reach millions of websites within the ad network’s inventory
Higher engagement due to visualized ads
Highly targeted based on demographics, interests, and behavior
Retargeting ads for users who have interacted with your website, enhancing conversion opportunities
Cost effective: based on cost per click, cost per thousand impressions, or cost per acquisition
Used for brand awareness, product launches, remarketing and content promotion campaigns.
Following are the key features that we will include in our service for display ads:
- Visual content: static images, animated graphics, or video content
- Ad formats: banner ads, skyscraper ads, square ads, and video ads
- Ad networks: Google Display Network, Microsoft advertising for Bing, and Yahoo
- Creative flexibility to create engaging ads including elements like CTAs
- Stay on top of mind with your target audience with enhanced brand awareness (with your brand’s visuals on the web).
Following are the key features that we will include in our service for display ads:
- Visual content: static images, animated graphics, or video content
- Ad formats: banner ads, skyscraper ads, square ads, and video ads
- Ad networks: Google Display Network, Microsoft advertising for Bing, and Yahoo
- Creative flexibility to create engaging ads including elements like CTAs
- Stay on top of mind with your target audience with enhanced brand awareness (with your brand’s visuals on the web).
Shopping Ads
Our team of SEM experts provides shopping ads for e-commerce businesses that want to display product information within the ad itself. This type of ad will include information like images, prices, and product descriptions. These ads will be shown to users with a search intent for specific products to drive online sales.
Benefits of Utilizing Shopping Ads
✔ High purchase intent: targeting users searching for specific products
✔ Stands out in SERPs due to the visual and detailed nature of ads
✔ Better user experience with essential upfront product information
✔ Enhanced ROI as it targets users with high purchase intent
✔ Performance analytics
Following are the key features that we will include in our service for shopping ads:
- Includes product information
- Visually appealing, therefore attracts engaging potential customers
- Targeting is based on product data like titles, price descriptions, and availability
- Product feed management
- Includes dynamic remarketing where past visitors will see the exact products they viewed on your website
- Bid management
- Performance Analytics
Shopping Ads
Our team of SEM experts provides shopping ads for e-commerce businesses that want to display product information within the ad itself. This type of ad will include information like images, prices, and product descriptions. These ads will be shown to users with a search intent for specific products to drive online sales.
Benefits of Utilizing Shopping Ads
✔ High purchase intent: targeting users searching for specific products
✔ Stands out in SERPs due to the visual and detailed nature of ads
✔ Better user experience with essential upfront product information
✔ Enhanced ROI as it targets users with high purchase intent
✔ Performance analytics
Following are the key features that we will include in our service for shopping ads:
- Includes product information
- Visually appealing, therefore attracts engaging potential customers
- Targeting is based on product data like titles, price descriptions, and availability
- Product feed management
- Includes dynamic remarketing where past visitors will see the exact products they viewed on your website
- Bid management
- Performance Analytics
Video Ads
Just like the name says, these types of ads use videos to promote products, services, or brands on YouTube, Google Display Network, and Microsoft Audience Network, leading to a higher engagement level. At Elevate Marketo, we provide ads in various formats, including:
- In-Stream Ads: Play before, during, or after video content (e.g., YouTube ads).
- Out-Stream Ads: Autoplay within content feeds on social media or within articles.
- Bumper Ads: Short, non-skippable ads typically lasting six seconds.
- Interactive Video Ads: Include clickable elements to encourage viewer interaction.
Following are the key features that we will include in our service for video ads:
- Highly visual and auditory engagement
- Targeting based on demographics, interests, behaviours and location
- Includes effective CTAs to prompt action
- Creative video creation
- Performance metrics
Benefits of Utilizing Video Ads
- High Engagement
- Effective Storytelling
- Enhanced Brand Awareness
- Performance Analytics
- Used for product demonstration, brand storytelling, customer testimonials, event promotions, retargeting campiagns, tutorials and how-to guides.
Following are the key features that we will include in our service for video ads:
- Highly visual and auditory engagement
- Targeting based on demographics, interests, behaviours and location
- Includes effective CTAs to prompt action
- Creative video creation
- Performance metrics
Benefits of Utilizing Video Ads
✔ High engagement
✔ Effective Storytelling
✔ Enhanced brand awareness
✔ Performance analytics
✔ Used for product demonstration, brand storytelling, customer testimonials, event promotions, retargeting campiagns, tutorials and how-to guides.
Local Ads
If you are a local business (restaurant, cafe, hotel, shopping store, event organizer, or any other service provider) and want to generate sales from a specific geographical area, we will implement local ads for your business. As the name suggests, these types of ads are targeted towards the specified geographical region. Local ads can be search ads, display ads, or video ads.
Following are the key features that we will include in our service for local ads:
- Local geographical targeting based
- Local extensions like business address, phone number, and map
- Effective usage of CTAs like visiting the store, calling the business or making a reservation
- Performance Analytics
Benefits of Utilizing Local Ads
✔ Targeted reach
✔ Increased foot traffic
✔ Cost effective as it focuses on a niched-down audience hence a smaller volume
Following are the key features that we will include in our service for local ads:
- Local geographical targeting based
- Local extensions like business address, phone number, and map
- Effective usage of CTAs like visiting the store, calling the business or making a reservation
- Performance Analytics
Benefits of Utilizing Local Ads
✔ Targeted reach
✔ Increased foot traffic
✔ Cost effective as it focuses on a niched-down audience hence a smaller volume
YouTube Ads
YouTube is the second-largest search engine after Google. Over 2.7 billion people use YouTube monthly, and over 153 million people in the US access the platform daily, which is 62% of the US total population.
If you are a US business that has not invested in YouTube, you will have to reconsider your search engine marketing—pay-per-click efforts.
YouTube advertising is a search engine pay-per-click marketing method. YouTube focuses on video ads, where a business can create engaging, visually appealing, and emotionally connecting videos to market its product, service, or brand. According to Social Sheperd, 70% of viewers have purchased after seeing a video ad on YouTube.
What are the video ad formats on YouTube that Elevate will be servicing a client with?
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- In-Feed Video Ads
- Bumper Ads
YouTube Ads
YouTube is the second-largest search engine after Google. Over 2.7 billion people use YouTube monthly, and over 153 million people in the US access the platform daily, which is 62% of the US total population.
If you are a US business that has not invested in YouTube, you will have to reconsider your search engine marketing—pay-per-click efforts.
YouTube advertising is a search engine pay-per-click marketing method. YouTube focuses on video ads, where a business can create engaging, visually appealing, and emotionally connecting videos to market its product, service, or brand. According to Social Sheperd, 70% of viewers have purchased after seeing a video ad on YouTube.
What are the video ad formats on YouTube that Elevate will be servicing a client with?
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- In-Feed Video Ads
- Bumper Ads
Skippable in-stream ads >>
- These ads are played while a user is streaming and are skippable. This type of ad allows the advertiser to understand users’ attention.
- These videos are shown on YouTube videos, Google Video Partners while users are streaming, and Google Video Partner Apps.
- There is no maximum duration for the ad video. However, our team of video experts will create videos with a duration of less than 3 minutes unless advised by our client. The longer the duration, the less the user will engage with the ad.
- Remarketing of videos is also available.
Ad Timing: if you need the ad before, during, or after on YouTube videos and Google video partner websites and apps.
Playback: Ads play before, during, or after other videos or as full-screen interstitials in mobile apps.
Skip Option: Viewers can skip the ad after 5 seconds.
Campaign goals:
- Sales
- Leads
- Website Traffic
- Awareness and Consideration
Non-Skippable in-steam ads >>
- These types of ads will be played while users are streaming. They cannot skip the ad and will have to watch it until it’s over.
- These videos are shown on YouTube videos, Google Video Partners while users are streaming, and Google Video Partner Apps.
- Since these are non-skippable, the maximum duration of the video should range between 15 – 30 seconds.
- Does not include remarketing
Ad Timing: If you need the non-skippable ad before, during, or after YouTube videos and Google video partner websites and apps.
Playback:
Playback: Ads play before, during, or after other videos.
Skip Option: Viewers don’t have the option to skip the ad.
- Awareness and Consideration
In-Feed video ads >>
- In-feed video ads are only shown to highly engaged users during the discovery and search phases.
- These videos are shown on YouTube home feed and YouTube search.
- There is no maximum duration for these video ads.
- Includes remarketing.
When to use: When you want your ad to be discovered by users next to related videos in YouTube search results and on the YouTube mobile homepage.
How in-feed ads work:
- Consists of a thumbnail image of your video, and text.
- The size of the ad will vary depending on the place the ad appears.
- Awareness and Consideration
Bumper ads >>
- This type is a very quick video ad message that is not skippable.
- These videos are shown on YouTube videos, Google Video Partners while users are streaming and Google Video Partner Apps.
- The duration of the video is no longer than 6 seconds.
When to use: When you want to reach viewers with a short and memorable video message.
How bumper ads work:
- Playback: Ads play before, during, or after other videos.
- Skip Option: Viewers don’t have the option to skip the ad.
- Duration: 06 seconds
- Awareness and Consideration
Deliverables | Basic Plan | Pro Plan | Enterprise Plan |
Initial Campaign Development and Strategy |
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Advanced Keyword research and selection | 2,000 | 10,000 | 10,000 |
Ad campaign copywriting |
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Strategic bid management |
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Monthly analysis reporting |
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Setup content funnel landing page | 01 | 01 | 01 |
Display Ad creatives | 02 sets of display ads (8 images per set - 16 in total) | 03 sets of display ads (8 images per set - 24 in total) | 03 sets of display ads (8 images per set - 24 in total) |
Amazon Marketing (Add on) | 2199 USD/month | 2199 USD/month | 2199 USD/month |
Social Media Marketing (Add on) | 1199 USD/month | 1199 USD/month | 1199 USD/month |
When it’s regarding Search Engine Marketing Services, you have two options:
- Get an “In-house team” (Do it yourself)
- Hire a specialized “Search Engine Marketing Services” company
The first option of getting an in-house team is very expensive as you will need to hire a team of SEM and SEO experts (experts in the fields of paid advertising, Google, Bing, Yahoo, YouTube, and social media, and experts in the field of SEO; on-page SEO, off-page SEO, technical SEO, local SEO, international SEO, and e-commerce SEO). With just 2 – 3 in-house marketing teams, you won’t be able to keep up with the performance pace and beat up your online competitors for your targeted keywords.
With the second option of hiring an SEM agency, you will be hiring an experienced agency or a team of SEM experts. However, you need to choose the right agency with the right skill set.
When it’s regarding Search Engine Marketing Services, you have two options:
- Get an In-house team (Do it yourself)
- Hire a specialized SEM company
The first option of getting an in-house team is very expensive as you will need to hire a team of SEM and SEO experts (experts in the fields of paid advertising, Google, Bing, Yahoo, YouTube, and social media, and experts in the field of SEO; on-page SEO, off-page SEO, technical SEO, local SEO, international SEO, and e-commerce SEO). With just 2 – 3 in-house marketing teams, you won’t be able to keep up with the performance pace and beat up your online competitors for your targeted keywords.
With the second option of hiring an SEM agency, you will be hiring an experienced agency or a team of SEM experts. However, you need to choose the right agency with the right skill set.
Elevate Marketo has a team of experts who are driven by results for Search Engine Marketing Services. We will build your online visibility by understanding your goals and objectives to drive sales, website traffic, and lead generation.
Our Unique Value Proposition
At Elevate Marketo, we believe that every business deserves to shine online. Our unique approach to delivering the best SEM strategies goes beyond standard strategies. We offer:
At Elevate Marketo, we don’t provide you with one strategy-fits-all business plan. Instead, we take the time to understand your business and come up with a customized SEM strategy to meet your business objectives and goals.
Our team of experts has served companies from various industries. You can handle all of your workload with us, and we will provide you with the maximum ROI.
Partnering with Elevate Marketo allows you to invest your valuable time in performing the things you specialize in (your core business products). In contrast, we invest all of our time in what we specialize in, helping businesses like yours grow their online visibility and reach business objectives.
We will continuously monitor new algorithm updates in the digital marketing field so that we can provide you with the best service and the best SEM strategy for your business.
At Elevate Marketo, we don’t provide you with one strategy-fits-all business plan. Instead, we take the time to understand your business and come up with a customized SEM strategy to meet your business objectives and goals.
Our team of experts has served companies from various industries. You can handle all of your workload with us, and we will provide you with the maximum ROI.
Partnering with Elevate Marketo allows you to invest your valuable time in performing the things you specialize in (your core business products). In contrast, we invest all of our time in what we specialize in, helping businesses like yours grow their online visibility and reach business objectives.
We will continuously monitor new algorithm updates in the digital marketing field so that we can provide you with the best service and the best SEM strategy for your business.
1. Initial Consultation
Objective:
Understand your business goals, objectives, and challenges.
What you should expect:
- Discuss your current marketing strategies and objectives.
- Recognize the key performance indicators that are crucial to keeping track of your business.
- Explain our SEM service and approach to you and answer any queries you may have.
2. Proposal and Agreement
Objective:
Provide a customized proposal and finalize the agreement.
What you should expect:
- Elevate Marketo will develop a customized SEM strategy based on the initial consultation.
- We will present the proposal to you, including the scope of work, timelines, and pricing.
- Review and sign the agreement and NDA, if applicable.
3. Kickoff Meeting
Objective:
Alignment of project details and introduce Elevate Marketo’s dedicated account manager.
What you should expect:
- Introduce your dedicated account manager.
- Review the onboarding timeline and key milestones.
4. Discovery and Research
Objective:
Perform comprehensive market research.
What you should expect:
- SEM experts will conduct a comprehensive analysis of your current website marketing efforts and online presence.
- Perform comprehensive keyword research (2000/10,000 keywords based on the package) to identify high-potential opportunities.
- Analyze competitor’s online presence and their market trends.
5. SEM strategy development
Objective:
Create a comprehensive and fully customized SEM plan for your business.
What you should expect:
- Target keywords and the relevant audience segments.
- Developing ad copy, landing pages, and other creative assets if applicable.
- Budget allocation, budding strategy, and campaign structure.
6. SEM campaign setup
Objective:
Set up and configure the SEM campaigns.
What you should expect:
- Implementation of SEM in chosen ad platforms and networks.
- Configure tracking and analytics to measure campaign performance.
7. Launch - Monitor - Further Optimization of SEM Campaigns
Objective:
- Set up and create SEM campaigns.
What you should expect:
- Launch SEM campaigns according to our agreed timeline.
- We will monitor initial performance and make any necessary adjustments.
- We will provide you with a launch report highlighting key metrics and early insights.
- We will regularly review campaign performance against KPIs.
- We will implement data-driven optimizations to enhance results.
- Conduct A/B testing on ads and landing pages to refine strategies.
8. Transparent Monthly Reporting and Communication
Objective:
- Keep you in the loop and keep you happy.
What you should expect:
- Provide regular reports detailing campaign performance and insights.
- Schedule periodic review meetings to discuss progress and next steps.
- Maintain open communication for any questions or concerns.
9. Long-Term Partnership - Only If you are extremely satisfied with us - which is 100% guaranteed
Objective:
- Ensure sustained success and growth
What you should expect:
- Continue to refine and scale SEM strategies based on evolving business goals.
- Explore additional opportunities for digital marketing growth.
- Celebrate successes and adjust plans to maintain a competitive edge.
What is SEM and why is it important for my business?
SEM (Search Engine Marketing) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) through paid advertising. It is important for businesses because it helps drive targeted traffic to your website, increasing the chances of conversions and sales.
How does SEM differ from SEO?
SEM involves paid advertising to appear in search results, while SEO (Search Engine Optimization) focuses on optimizing your website content to rank organically. SEM provides immediate visibility, whereas SEO is a long-term strategy for sustainable traffic growth.
What types of ads are used in SEM?
SEM typically includes text ads, display ads, shopping ads, and video ads. These ads can appear on search engine results pages, partner websites, and other platforms within the ad network’s inventory.
How do you target the right audience with SEM?
SEM allows you to target audiences based on demographics, geographic location, interests, behaviors, and search intent. This ensures your ads are shown to the most relevant potential customers.
How much does SEM cost?
SEM costs can vary based on factors such as industry competitiveness, keywords, and ad quality. You typically pay per click (PPC), per thousand impressions (CPM), or per acquisition (CPA). A well-managed SEM campaign can provide a high return on investment.
How do you measure the success of an SEM campaign?
Success is measured using various metrics, including click-through rates (CTR), conversion rates, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). These metrics help determine the effectiveness of your campaign and guide optimization efforts.
Can SEM help with local marketing?
Yes, SEM is highly effective for local marketing. By targeting specific geographic locations, you can attract customers from your local area, increasing foot traffic and local brand awareness.
What are ad extensions, and how do they benefit my SEM campaign?
Ad extensions provide additional information, such as phone numbers, addresses, and links to specific pages on your website. By making your ads more informative and engaging, they improve ad visibility and click-through rates.
How quickly can I see results from SEM?
SEM can deliver results almost immediately after your campaign is launched. However, continuous monitoring and optimization are required to achieve the best outcomes and ensure sustained success.
Why should I hire a professional SEM agency?
A professional SEM agency has the expertise, experience, and tools to create and manage effective SEM campaigns. They can help maximize your ad spend, target the right audience, and achieve your business goals efficiently.